REVIEW: Ninajirachi - I Love My Computer

Powering up the future with a multifaceted current of the past

39:49 // August 8, 2025 // NLV Records

Ninajirachi, a fresh producer who has always found herself bouncing between EDM, pop, and the beautifully blurry field between the two, has dropped her debut album, I Love My Computer. It’s not her first or even first significant project, with a steady stream of releases since she was a teenager, such as the underrated and intense mixtape Second Nature. Through it all, she’s used each letter of EDM as a piece of her toolbox, with intricate electronic production, hook-laden beats built for dance, and songwriting that is rapidly accelerating her music from good to spectacular. Ironically, leaning into a theme of a fully digital lifestyle, the one that almost all of us live and few of us are willing to shamelessly admit, has created her most human music yet. It’s like escaping online, a taste of that naive 00s/10s-era internet optimism, but with more flavor than just nostalgia and distraction. There were a million different things going on online back then, some great and some awful, a reality acknowledged and embraced here.

This is a big part of why “Delete” is such a great song, highlighting the overwhelming embarrassment that can go along with opening up publicly with the hopes of reaching a particular person. Having been there, the complex rush of explosive synths and clipping vocals perfectly mirrors the high that comes with tapping “Post,” too much and not enough all at once, instantaneous regret complimented by a dash of fuck-it pride. “iPod Touch,” another clear highlight, sounds like everything it describes itself as sounding like: the secretive joy and creativity that we expressed in individual ways through the technology of our adolescence. It’s a message far more universal than the generationally specific lyrical signifiers would lead you to think. Meanwhile, “Fuck My Computer” runs right out of the gate, slowing down only to immediately build back up into a glitchy electroclash chorus that soon upgrades itself with some bright vocal lines, ascending from the modem sample drop into something that comes much closer to capturing the mania of computerized escapism.

I’m never going to be one to say that simply making dance jams is not enough to mark amazing and important music, but it’s clear from these songs’ layered emotional charge and the obviously intentional sequencing here that Ninajirachi is aiming for something more cohesive and epic than just banger after banger. There are healthy doses of the robotic theming of Body Talk and Discovery, the euphoric and unabashedly thrill-seeking sounds of Brat and Clarity, and especially the faith and ambition Worlds put into underlining the first two Ws in www. It’s a great path from front-to-back, making for the rare electro house album I would recommend to not just EDM fans, but pretty much anyone who enjoys having fun with music and isn’t old enough to complain about noises that clearly have nothing to do with physical instruments. It’s even enough to help cover for some of the weaker tracks here, like “All I Am,” an unfortunately uninteresting pop single, or “London Song,” which has all of the Monstercat energy of the rest of the album and little of the satisfying writing, just growl-heavy edge. There aren’t any songs here that fully drag it down, but a few disappoint on close listen compared to the highlights - thankfully the flow keeps it fun regardless.

I’m someone who has foundational childhood memories on plug.dj playing MrSuicideSheep videos, who would much rather hear a new Rustie album than finally get around to Revolver, and who understands - to an embarrassing level - the cultural and aural differences between hyperpop, digicore, and dariacore. With all that being said and my years of experience on the table, I can confidently say that most of the zoomer, Skrillex-worshipping, frenetically online music is only ever gonna be appreciated by people like me. Recognizing that, I Love My Computer is the exception. It seems to have been built for those of us who have felt that title, who have loved our computer life and every sound that came from it, and if you’re in that group you should listen to this now. But for the rest of you, this is absolutely still worth giving a spin. It’s not just impressive for people who understand the tools she’s using, but for anyone with an interest in a punchy melody. Every so often, one of us nerds drops something that deserves to impact not just that scene but the world of music at large, and this album proves that Ninajirachi could be the next big name in pop.

7.5/10.